idea in. book out.
UnboundedExtraBold 800, Bold 700
Headlines and the wordmark. Set lowercase, tight (−3.5% tracking), and end a headline with a full stop.
Get it on Google FontsBRAND
brand guide.
Logos, colours and type for Author Magic, and how to use them. For anyone writing about the app, making a video, or designing something that carries the name.
logo.
An A with a four-point star for its crossbar: the author, and the bit of magic. The wordmark is set in Unbounded, lowercase, and drawn as outlines, so always use the files rather than typing it.
The default. Site headers, documents, video end cards, anywhere there's width.
SVGPNG
Square-ish spaces: footers, posters, title cards. The mark beside the two-line wordmark, with no tagline.
SVGPNG
Small spaces: avatars, favicons, watermarks. An A, with a four-point star for its crossbar.
SVGPNG
Only when you mean the Mac app itself, as in a dock, a download button or an App Store-style tile.
SVGPNGvariants.
Three colourways: full colour, reverse (all white) and one colour (all ink). Pick by the ground it sits on.
space and size.
Keep clear space of half the mark's height on every side. Nothing goes inside it: no text, edges or other logos.
Minimum sizes
Horizontal120 px · 30 mm wideStacked80 px · 20 mm wideMark16 px · 5 mmBelow these, use the mark on its own.
don'ts.
The logo only works if it looks the same everywhere.
Author Magic
colour.
Paper and ink do most of the work. Red is the signal, used in big confident blocks rather than sprinkled everywhere.
Paper 60Ink 25Red 15
Author Magic Red
- RGB
- 228 49 43
- OKLCH
- oklch(0.599 0.215 28)
- CMYK
- 0 79 81 11 approx.
- CSS
- var(--red)
The mark, the hero ground and moments that matter. Use it in big, confident blocks, never as a tint.
Ink
- RGB
- 21 21 21
- OKLCH
- oklch(0.196 0 0)
- CMYK
- 0 0 0 92 approx.
- CSS
- var(--ink)
The wordmark, headlines and body text. Also the dark ground for the footer and reverse logos.
Paper
- RGB
- 243 241 237
- OKLCH
- oklch(0.959 0.006 85)
- CMYK
- 0 1 2 5 approx.
- CSS
- var(--paper)
The page. A warm off-white, like a book page, rather than screen white.
White
- RGB
- 255 255 255
- OKLCH
- oklch(1 0 0)
- CMYK
- 0 0 0 0 approx.
- CSS
- var(--surface)
Cards and panels that sit on paper, and the reverse logo.
Interface colours
var(--action)Buttons. White text on it passes AA.
var(--action-hover)Button hover and pressed.
var(--red-text)Red words, links and eyebrows on paper.
var(--red-tint)Quiet highlight behind a note.
var(--ink-muted)Secondary text and captions.
var(--surface-sunk)Wells, code and hover fills.
var(--rule)1px lines and borders.
var(--blue)Inline links in long text, and focus.
var(--caution)Warnings, sparingly.
Pairings that read
AaInk on Paper16.2:1 · any size
AaWhite on Ink18.3:1 · any size
AaMuted ink on Paper6.7:1 · any size
AaRed text on Paper5.2:1 · any size
AaWhite on Action red4.9:1 · any size
AaWhite on Author Magic Red4.4:1 · 24px and up
AaRed text on Red tint4.8:1 · any size
AaAuthor Magic Red on Paper3.9:1 · logo and large type only
Small white text goes on Action red, not Author Magic Red. Red words on paper use Red text.
type.
Three free families from Google Fonts. Headlines are lowercase and end with a full stop; everything else is sentence case.
Give Author Magic an idea and it pitches the book, outlines it, and writes a first draft while you watch the pages typeset. Or write every word yourself.
Hanken GroteskRegular 400, Medium 500, SemiBold 600
Everything people read: body copy, buttons, navigation. Sentence case.
Get it on Google Fontsv1.13 · 7-day refund · 6 × 9 in · 44 pp
Geist MonoRegular 400, Medium 500
Numbers, prices, versions, file names and small labels.
Get it on Google FontsScale on the website
| Style | Font | Size / line (px) · tracking |
|---|---|---|
| Hero | Unbounded 800 | 104 / 96 · −3.5% |
| Page title | Unbounded 800 | 64 / 61 · −3.5% |
| Section title | Unbounded 700 | 38 / 40 · −3.5% |
| Lead | Hanken Grotesk 500 | 25 / 36 |
| Body | Hanken Grotesk 400 | 16 / 25 |
| Eyebrow | Hanken Grotesk 600 | 12 · caps · +8% |
| Data | Geist Mono 400 | 13 / 20 |
shape.
Download for MacBuy now
HOW IT WORKSbook out.
voice.
Plain, warm and exact. We talk to writers, many of whom are wary of AI, so we never oversell. The logo carries no tagline. The headline is idea in. book out. and the one-line description is AI book studio for KDP.
Do
- Write the name as two words: Author Magic.
- Say what it does in plain words: it pitches, drafts, keeps the story straight, designs the cover and builds the KDP files.
- Put the author in charge: “you choose how much AI”, “you stay the author”.
- Be exact about money: one payment, no subscription, AI billed by your provider on your own key.
- Admit limits. Version 1 promises KDP's rules, not every printer's.
Don't
- AuthorMagic, AM, Author Magic AI, or the wordmark retyped.
- Income or sales claims of any kind: “make $X”, “bestseller in a weekend”.
- “Undetectable”, “beats AI detectors”, or anything about hiding AI use.
- “Replaces writers” or sneering at people who write without AI.
- Fake reviews, invented testimonials or real authors' names without permission.
files.
SVG for anything that scales; PNG (transparent, 2× or larger) for apps that won't take SVG. Everything is in the kit.
| Asset | SVG | PNG |
|---|---|---|
| Horizontal | logo-horizontal.svg | PNG |
| Horizontal, reverse | logo-horizontal-reverse.svg | PNG |
| Horizontal, one colour | logo-horizontal-black.svg | PNG |
| Stacked | logo-stacked.svg | PNG |
| Stacked, reverse | logo-stacked-reverse.svg | PNG |
| Stacked, one colour | logo-stacked-black.svg | PNG |
| Mark | mark.svg | PNG |
| Mark, reverse | mark-reverse.svg | PNG |
| Mark, one colour | mark-black.svg | PNG |
| App icon | app-icon.svg | 1024 px256 px128 px64 px32 px |
Download everything (.zip)
Brand questions or a format we don't have: support@authormagic.app